Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.

Assignment 2: Harley-Davidson: External and Internal Analysis

Instructions for this assignment: Perform all of the elements listed below.

This assignment has you complete two parts of a strategic business plan. To see how those parts fit into a full business plan, click here for a strategic business plan outline.

Part I – Analysis of the External Environment

As part of the Strategic Business Plan, you have been asked to:

Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.
Analyze the dynamics of competition using Porter’s Five Forces Model of Competition. Correctly assess the dynamics of competition.
Provide at least three statistics about the size of the motorcycle industry such as revenue, growth rate, number of units sold by manufacturer/country, etc.
Summarize the strategic issues firms in this industry face and identify their biggest threats.

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