Advertising and the Hierarchy of Needs
Find three commercials of products in the same industry. For example, you could choose three brands from the automobile industry such as Mercedes, Harley Davidson, and Ford. Each brand should have different target markets. You may use YouTube videos or commercials from the company’s websites. Be sure to properly cite the sources of the videos.
In a media presentation of your choice, assess how each ad draws on the elements in Maslow’s Hierarchy of Needs to appeal to prospective customers. Include in your assessment a comparison of the ads and the approaches they take to addressing these needs. For each ad, briefly explain the target markets and the value propositions afforded by the respective products. Is there an overarching theme in all three? Include the demographics segmentation for each brand (age, gender, ethnicity, income and wealth, occupation, marital status, household type and size, etc.) What, if any, distinctive characteristics distinguish them from one another?
Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.