Research and Marketing
Select a company and assess how it uses data in marketing its products or services. Research a sizable company or search the Internet for a company’s marketing department and specifically, address the following considerations:
What data does the company capture and have available?
What additional data does the company acquire from outside data vendors and why?
What specific insights or information do companies hope to extract from the available data?
How does the analysis of the data translate into decisions?
Submit response in a 4- to 5-page Microsoft Word document
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