Guidelines for Case Study Assignment
Objective
The prime objective of this assignment is to facilitate student understanding of the principles and practices of the Strategy course. It is intended that the student will be able to comprehend and blend theory with practice by self-study, group discussion and literature search; thereby coming out with a case study based on one of the strategies adopted by an Airline.
Types of Case studies
Potential types of Case Studies include, but are not limited to the following:
• Illustrative Case Studies describing interesting problems in a specific domain, especially domains with which the audience may not otherwise be familiar
• Exploratory Case Studies constituting pilot studies preceding and informing larger-scale investigations
• Critical Instance Case Studies that explore particular cases of interest with little concern for generalization
• Cumulative Case Studies summarizing work that may have been completed at different times but that does form a coherent whole
• Narrative Case Studies describing the development of unfolding trends within a domain
• Method Case Studies describing the application of a specific method or tool and the lessons learned around it.
Requirements
1. .A case study has to be submitted which contains a real life example of an Airline
2. There is no maximum word limit on the case, however an ideal case should not be more that 15-18 pages.
3. The case study should contain appropriate references and is subject to Turnitin.
Submission
1. This will be a group assignment. You will partner with a classmate for this assignment.
2. Case assignment must be submitted as per the deadline given which is November 17, 2015
3. Late assignments will be penalized with a 10% grade deduction for each day late.
4. The Case assignment has value of 15% of the total grade for this course.
Format of the Case study
1. Introduction to the case (1 mark)
2. Company Overview (2 marks)
3. Industry Overview (2 marks)
4. Introduction to the problem/theme of the case (2 marks)
5. Analysis/understanding of issues of the case (3 marks)
6. Conclusion/Future outlook for the company (3 marks)
7. References indicating clearly the name of the Author, Journal/Magazine/Book name, year of publishing, and Publisher name. If using web then the complete URL of the website should be given including the date on which the material was accessed. (Harvard Style)
8. 2 marks will be for the overall report which includes, proper formatting, index, cover page, references etc. The report must be spiral bound.
The case study could explore any of the following areas mentioned below, however you are free to choose any other area you may deem fit.
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