The Importance of Mission Statements.

Unit 2: The Importance of Mission Statements – Discussion

Discussion Topic: BB&T Vision and Mission Statements
In preparation for your Discussion topic, please read Chapter 2 Appendix, BB&T Vision, Mission, and Purpose in the Pearce and Robinson text. Post your answer in the Discussion Board along with your source citation in APA format.

BB&T Vision, Mission, and Purpose statement is considered an exemplary Mission Statement. Please read it, comment on the positives and negatives of this statement, and defend your answer through APA citation.

Take time to review the responses of your classmates and provide feedback to them.

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