Capston Mgt 599
Write a six to eight (6-8) page paper in which you: (Bank of America is the chosen company)
Give your opinion as to whether your chosen company’s industry is maturing or declining, based on its evolution history. Justify your answer.
Use Porter’s National Diamond to evaluate the relative main advantages and disadvantages of vertical integration versus outsourcing for the company. Support your response.
Use the Boston Consulting Group’s growth-share matrix to evaluate the company’s strategic position as of 2013. Note: Refer to Figure 14.2 “The BCG Growth-share Matrix”, located on page 369, chapter 14 of the textbook.
Suggest one (1) approach for the CEO to adopt in order to implement the strategies that you recommended in Project Deliverable 3. Include the main changes in decision-making style, main changes in planning structure, and measures of success in your recommendation. Provide a rationale for your response.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
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