Step 4 —-DESCRIBE YOUR PROMOTIONAL PLAN
- Using your analysis in proposal, what will the overall promotional message be for your product?
- Describe the various methods you will use for promotion. For each method, provide the following:
- Why you chose that method.
- What promotional objective you hope to accomplish with the method.
iii. An example of the promotional material.
- A media plan (if using TV, radio, print, or social media) and your support for why you chose that particular media.
- How you would test the effectiveness of the method including any evaluative statistics, sales, etc. that you would need in order to make that determination.
Step 4 needs 2 pages with single space and the executice summary is one page with double space.
must A grade guarantee and submit on time. 12 font
NOTE: an Executive Summary needed. An Executive Summary is a one-page document that summarizes the entire project.
Finally, you should provide copies or photos of all advertising and other promotional materials
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