JWI 518: Marketing In a Global Environment
• Target Markets
o What markets are currently targeted? What is recommended? (Support with research) o What approach is being taken (undifferentiated, differentiated, concentrated, or
micromarketing)? • Competitive Analysis
o Who are major competitors – pricing, features, benefits, differentiators, target markets?
o Compare your product/service to major competitors.
o Suggestion: create a table with comparative competitive information (include your product
at the top); on the next slide, provide overview bullet points analyzing what the
comparative information shows. • SWOT Analysis
o Refer to the SWOT analysis instructions in your textbook. • Marketing Objectives
o What are the current marketing objectives, or what are your suggested objectives? (e.g. build brand awareness, increase market share, capture a new target market, increase revenues, etc.)
o How will your objectives be measured?
• Pricing Strategy
o Identify the price for your product/service.
o Explain why the price better supports the marketing objectives.
• Target Markets
o What are the target markets? Explain.
o Should current target markets be expanded? Explain.
• Distribution Strategy
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