What are the current marketing objectives, or what are your suggested objectives? (e.g. build brand awareness, increase market share, capture a new target market, increase revenues, etc.)

JWI 518: Marketing In a Global Environment

Assignment 3

• Target Markets

o What markets are currently targeted? What is recommended? (Support with research) o What approach is being taken (undifferentiated, differentiated, concentrated, or

micromarketing)? • Competitive Analysis

o Who are major competitors – pricing, features, benefits, differentiators, target markets?

o Compare your product/service to major competitors.

o Suggestion: create a table with comparative competitive information (include your product

at the top); on the next slide, provide overview bullet points analyzing what the

comparative information shows. • SWOT Analysis

o Refer to the SWOT analysis instructions in your textbook. • Marketing Objectives

o What are the current marketing objectives, or what are your suggested objectives? (e.g. build brand awareness, increase market share, capture a new target market, increase revenues, etc.)

• Measure

o How will your objectives be measured?

• Pricing Strategy

o Identify the price for your product/service.

o Explain why the price better supports the marketing objectives.

• Target Markets

o What are the target markets? Explain.

o Should current target markets be expanded? Explain.

• Distribution Strategy

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