Read case study then answer the 3 questions:
1. As Lora Brill, United Ceral’s European VP, would you authorize Jean-Luc Michel’s request to launch Healthy Berry Cruch in France?
2. What do you think Brill’s Eurobrand proposals? Should she authorize the launch of Healthy Berry Crunch as the Eurobrand? What concerns do you have? How would you resolve them?
3. How might United Cereal implement your recommendations? What do you think of the Eurobrand Team proposal?
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