Complete Case Study #2:
Site Name: The World Travel & Tourism Council
Background Information: The World Travel & Tourism Council (WTTC) is the forum for global business leaders, comprising the presidents, chairs, and CEOs of 100 of the world’s foremost companies. It is the only body representing the private sector in all parts of the travel and tourism industry worldwide. WTTC’s mission is to raise awareness of the full economic impact of the world’s largest generator of wealth and jobs: travel and tourism. Governments are encouraged to unlock the industry’s potential by adopting the council’s policy framework for sustainable tourism development.
Exercises: Visit the WTTC website, and thoroughly answer the following questions:
Question #1: What is the WTTC’s blueprint for new tourism? What are the three strategic priorities included in the blueprint?
Question #2: The WTTC produces an annual review of travel & tourism every year for its readers. Find the most recent edition and offer a one to two page synopsis of the WTTC predictions for global travel and tourism. Please highlight the key world regions that are expecting major changes.
Your submitted paper should be 3 to 5 pages in length. APA source citations are required (in-text and on a separate reference page).
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