When conducting a market analysis, analysts say that the market you need to look at is your potential market, not the actual market served. Why is this important?

Reflction

Reflect on the start of your capstone project. When conducting a market analysis, analysts say that the market you need to look at is your potential market, not the actual market served. Why is this important? How can health leaders utilize the findings from a SWOT analysis to carve a sustainable niche in the healthcare market?

2 Pages 4APA references

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