Assignment 3: IKEA Revisited
Due Week 7, Day 7 (Weight: 12%)
The following are specific course learning outcomes associated with this assignment:
Understand critical success factors in achieving strategic objectives.
Apply a variety of qualitative and quantitative business analysis techniques.
Use technology and information resources to research issues in business strategy.
Write clearly and communicate effectively about business strategy using proper writing mechanics and appropriate media.
Write a 3-5 page paper in which you do the following:
Discuss the most likely IKEA core competency, how you would test whether this is truly a core competency, and the steps you would recommend that IKEA take if it isn’t.
Compose a 1-2 page memo to advise a company that is entering into a strategic alliance what it must do to increase the chances of success. Address at least three issues the company will likely face.
Your assignment should adhere to these guidelines:
Write in a logical, well-organized, conventional business style. Use Times New Roman font size 12 or similar, double-space, and leave ample white space per page.
On the first page or in a header, include the title of the assignment, the student’s name, the professor’s name, the course title, and the date. Reference pages are not included in the assignment page length.
Faculty has discretion to penalize for assignments diverting from the assignment guidelines. Check with your individual professor if you feel the assignment requires a much longer or shorter treatment than recommended.
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