You should assume the role of an assistant working for a firm of management consultants. You have been approached by a manufacturer specialising in up-market products for family pets which is considering expanding by opening up a pilot store within John Lewis Department Store. This is a totally new venture as they do not, as yet, have any retail presence in a department store (see below for further details). Students will create an individual critical success factor report based upon secondary research (NO primary research is required)

You should assume the role of an assistant working for a firm of management consultants. You have been approached by a manufacturer specialising in up-market products for family pets which is considering expanding by opening up a pilot store within John Lewis Department Store. This is a totally new venture as they do not, as yet, have any retail presence in a department store (see below for further details).
Students will create an individual critical success factor report based upon secondary research (NO primary research is required)

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