Your answer can be creatively constructed to suit the scenario, but it must clearly
use the concepts from class and incorporate proper terminology from the lectures and readings.
Be sure to read the course writing expectations document (available on the Blackboard page) for
specific writing and formatting requirements. The essay is worth up to 100 points.
Choose ONE of the following scenarios:
1. You are a communications director for a charity that helps displaced people after natural
disasters strike. After hurricanes Florence and Michael hit the U.S., your organizations services
are needed. However, in order to appropriately help folks, you need to raise funds. You are tasked
with designing a campaign that will reach a broad audience and encourage individuals to donate
to your organization. You need to supply the charitys board of directors with your plan for
raising funds that includes sample messages and explanations of the types of media you will use
to reach donors. (Hint: Explaining why you chose a particular medium or why a message should
work can be very helpful.)
2. You are a clever communication-centric entrepreneur with a tech-savvy partner. The two of
you develop a new app that will revolutionize some aspect of communication. You need investors
to help fund your efforts and you need to gain interest from the public at large as potential users.
As a communication specialist, you realize that you will gain support more easily if you present
potential investors with a plan for branding and promotion that defines the app (be as creative as
you like as long as it doesnt already exist) and explains your plan for creating interest in the app
(that includes sample messages for different audiences and/or media). Your plan does not need to
address all possible audiences but should include those most relevant for the successful launch of
your app. (Hint: Financial information regarding the plan is not necessary but justifications for
different aspects of the plan would be useful).
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