Carrying light. Impacting communities. EMPOWERING THE WORLD (Alex and Ani, 2018) Critically discuss the role of Corporate Social Responsibility (CSR) can play in developing the strategic vision of a brand. This analysis should be critically written and include a broader discussion of the role CSR can play in an organization. Using Alex & Ani as a case study illustrate how CSR may be contributing to their brand equity.
Critically discuss how Alex and Ani have used digital marketing to develop their brand and engage with their target audience.
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