Your paper should be primarily about persuasion, not your artifact (the artifact merely provides a context to analyze some broader question/problem of persuasion in society). The goal is to provide analysis and critical evaluation in order to say something insightful about persuasion within the context of your artifact. Your analysis should be connected to course material and cite additional/outside research materials (i.e., academic journal articles, books, etc.). Your paper will be graded based on the following criteria: ???Clear thesis statement or central argument… a clear statement about the purpose of your analysis and what you are trying to accomplish (What is your contribution to our understanding of persuasion in society?). A good way to do this is to develop your thesis statement or central argument as a response to a question you articulate about some aspect of persuasion. ???Clear aspect of persuasion for your analysis: a problem or question about persuasion that needs to be figured out. ???Relevance of artifact (there is a clear connection between your artifact and the aspect of persuasion that is the focus of your analysis). ???Insightful analysis and critical evaluation (not just summary and description). ???Degree of novelty and original contribution (have to say something unique, not just repeat what we already said in class or listed in our course materials). ???Within word count (not including references). ???Connection to course material. ???Overall structure: paragraphs, intro, conclusion, transitions, etc. ???Quality writing: grammar, spelling, etc. ???Bibliography: 4-5 additional sources.
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