Demonstrate that you read and understood academic articles that comment on or otherwise use the concept/argument youre focusing on.

2. Contextualize those readings within your larger argument about the usefulness of this concept for students of advertising history. 3. Connect the concept/argument you have chosen to 2-3 other course concepts/readings. How are they interrelated? How do they work together to produce interesting insights into how we understand advertising as a historical force related to culture, politics, and ideology? Did you notice any of these related concept/arguments in the academic articles you read for point 2 above? Which ones? How did the concepts/arguments interplay in those articles? 4. Thinking about the future of studying the history of advertising, speculate on ways this concept will continue to be useful. If youre arguing that the concept is not useful, propose an alternative idea that might take its place as a new tool of analysis. You dont have to come up with something completely new; you can argue that some other concept or idea weve studied can achieve the same things but better. Tips for success: Dig deeper! Say something new and risky! Explicitly reflect on your own connections to the concept/argument, as well as your experience studying the history of advertising. Let yourself fall into the ideas and concepts at play and really give them a chance to breathe and develop. Surface level is boring for everyone involved! Double and then triple check your sources. I follow your bibliographic trail and look at your sources! It matters. Learning to research well is a critical part of your education! Cite everything! Cite it well. You dont have to follow any specific style guide but you must have thorough and complete citations, both in the text of the paper and in your bibliography. Provide a convincing counter argument. This exercise will aid in strengthening your argument.
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