Guidelines
1. Font to be Used Times New Roman & Font Size 12
2. Assignment Should Not contain any contents, including references cited from www.ukessays.com, www.studymode.com www.slideshare.net www.scribd.com cannot use contents from other student papers,
3. Turnitin report , individual source match in the overview should be 3% or below.
4. Harvard style referencing and citations should be strictly followedAssignment Task 1: [70 Marks] (3000+ words)Read the following Scenario, and prepare a report with the guidelines provided.Scenario: Throughout the world, workplace productivity has grown steadily for more than a decade, allowing standards of living to rise significantly without the threat of significant economic inflation. With recent technological advancements in such areas as information systems, manufacturing processes, inventory management, and service delivery, the current trend of increasing productivity may extend well into the future. Nonetheless, individual companies sometimes run into productivity problems. This company currently faces problems as a result of:
Fierce competition in the automotive manufacturing industry
Aggressive discounting by domestic manufacturers
Attractive pricing by international competitors
CEO William Clay Bill Ford, Jr. faces the undoubting tasks of:
Cutting up to $4.5 billion in expenses
Updating aging product lines
Shoring up falling qualityStudent can go through the following videos available in you tube to give them an insight on the Ford Corporations organizational culture. Students can also refer to external sources for getting for more information in reference to the assignment.https://www.youtube.com/watch?v=HOnc1OVSxIA
The report should include the following:
1. Executive Summary ( 8 Marks)
2. Introduction to the Chosen Organizations ( 6 Marks ) – website of the company
3. Explain the organizational culture of the Ford Corporation in detail. (10 Marks) (handys 4 types of culture
4. If you were a manager in a company like Ford Motor Company, How would you improve employee productivity in the face of unacceptably high production costs? (20)
5. To assess how does Ford focuses on employee productivity through various motivational techniques(15)
7. Conclusions and recommendations. (5 Marks)Assignment Task 2: [30 Marks] Case Study (1500+ words)Enron Corporation was launched in 1985, with the merger of Houston Natural Gas and InterNorth, a Nebraska company. In 1990, Enron which was just a natural gas transportation company at the time started a new division to trade natural gas. The company went from being a stodgy gas pipeline company to being a world-class company overnight. Enron soon became a $55 billion empire, trading gas, electricity, minerals, water, paper, and broadband capacity. A critical part of Enrons success was the companys employee value proposition (EVP). The EVP focused on Enron as dealmaker and was designed to attract the top talent the company needed to continue to move it forward. The EVP provided employees with the opportunity to do something big and to change how business was done in other industries. Jobs were reconstructed to give employees a lot of elbow room and headroom. Traditional gas pipeline employees were not the employees needed for this new, never-before-tried venture. Internal job movements at Enron were an important part of the EVP. Managers were strongly encouraged to allow employees to move within the company. The goal was to not hold anyone back. When the global broadband unit was launched, 100 top performers from around the company were brought together in Houston. By the end of the day, 50 had been recruited for the new project. Overall, the recruiting strategy focusing on internal recruitment paid off. The business continued to grow and attract entrepreneurial employees.
The company that thought it had no way to go but up came crashing down in 2001, when it was charged with illegal activities. By 2004, Enrons corporate officers faced numerous charges of wrongdoing, and the company was a shell of its former self. Managers were charged with manufacturing profits, hiding debt, and bullying Wall Street to buy into its questionable accounting and investment practices. An extensive amount of downsizing has occurred, and many employees had lost all of their retirement savings after Enrons stock collapsed. Faced with bankruptcy and a sullied reputation, the company struggled to continue but finally made the decision to cease to exist once all litigation concludes.
At one time, Enrons recruiting efforts were described as a model for other employers. Enron portrayed itself as an exciting company with lots of growth opportunity a firm in which employees experienced a great deal of autonomy and responsibility.
Based on above Enron case study and global HR context, answer the following questions:-
1. In spite of having some good HR strategies, why did the company fail and what in your view could they have done differently, as part of their overall company and HR strategy, to ensure that the company sustains itself? (15 marks)2. If you were appointed as the CEO of Enron in similar context to turn the company around, what recruiting, talent management and retention HR strategies would you constitute to revive the company back to its original laurels? (15 marks)References (Adhering to Harvard Referencing Format)
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