Case Study Assignment 3 The case study assignment for Module 3 draws on the following textbook case: Case 3: Amazon.coms Business Model and Its Evolution, by Syeda Maseeha Qumer and Debapratim Purkayastha (page C-10) Read the case and then respond to the case questions given below. (See A Guide to Case Analysis for further guidance on written case analysis.) In addition to using the case study provided in the textbook, research the company further to find any relevant events that have transpired since the writing of the case study. Use the company’s website, Internet search engines such as Google, online data services, or other sources to locate the latest articles about the company including press releases and current financial information. Be sure to cite all sources according to APA guidelines (see also Appendix: A Note about Documentation). Please limit your analysis to four pages, double-spaced. Case Questions 1. Amazons internal capabilities could be examined and analyzed using five unique tools: resource and capability analysis, SWOT analysis, value chain analysis, benchmarking and competitive strength assessment. Identify the analytical tool that you believe would be most effective, and detail the rationale for your selection. 2. Define and describe Amazons working backward product development philosophy. Does this philosophy mesh with established principles and strategies? Detail how or how not. 3. What strategic issues and problems faced by Amazon merit front-burner managerial attention? Justify your response, including specific examples. 4. Conduct a value chain analysis of Amazon and associated operations. Based upon the outcomes of the analysis, discuss Course Syllabus S-19 one action that could improve the efficiency and effectiveness of the company. 5. Review the competitive challenges facing Amazon. Given the breadth and depth of such competitive factors, can Amazon maintain its position at the top of the heap of online retailers? Do current strategies ensure this placement, or are new/updated strategies needed? Be specific and detailed in your answer.
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