The assessment should also address market share among relevant players, positioning and competitive advantages/disadvantages of competitors, as well as competitive activity, competitor strength, and potential strategic actions that these competitors could take against you. Three rounds of research are required as outlined in class. Grading rubric: An outstanding assessment that utilizes key insights from primary and secondary research to identify the position of each brand and its target market, market share among relevant players, and advantages/disadvantages. Provides qualified estimates, even in situations where limited data exists.
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