Analyzing media coverage is the most traditional method to measure the results of public relations activities, as clippings can indicate the audiences potential exposure to the message. This assignment tests students practical skills at evaluation, using their theoretical knowledge to offer credible comment on a hot industry topic.

Analyzing media coverage is the most traditional method to measure the results of public relations activities, as clippings can indicate the audiences potential exposure to the message. This assignment tests students practical skills at evaluation, using their theoretical knowledge to offer credible comment on a hot industry topic.

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