Arvidsson (2006) builds on Lurys ideas (2004) to argue, the brand works as a kind of platform for action that is inserted into the social and works to program the freedom of consumers to evolve in particular directions (74). Critically evaluate public relations part in this process.

Arvidsson (2006) builds on Lurys ideas (2004) to argue, the brand works as a kind of platform for action that is inserted into the social and works to program the freedom of consumers to evolve in particular directions (74). Critically evaluate public relations part in this process.

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