First When analyzing ethics and how they can influence not only the individual and the decisions that are made within an organization is critical when in a leadership role. Ethics play a part in every decision that is made not only by the leaders, but also the clinical staff, non-clinical staff, and the patient. As the healthcare industry moves into a value-based model, ethics must be considered when making decisions about collecting data for the organization and how it will be utilized. Ethical and legal constraints within the healthcare industry pose a continual barrier to the development of incorporation of marketing fully into healthcare; and many of the goods and services within healthcare also have constraints that are not found in any other industry (Thomas, 2015). Marketing researchers have an ethical obligation just like clinicians when they have taken their oath to conduct research objectively, so their data will allow for development to a balanced realistic picture of the assessed data. This means marketing researchers must be aware of the illegal and unethical practices that are out in the industry and avoid them while they are conducting market research. If marketing researchers do not, they may find themselves marked as utilizing deceptive practices, invading patients/clients privacy, breaching confidentiality and facing legal repercussions.Marketing research has stakeholders making decisions and evaluating what outcomes may come, which also includes the practice of marketing ethics within this. One of the leading models of ethical decision making, the Hunt-Vitell model is a descriptive model about normative relationships in ethical decision making as stated by (Hunt & Vitell, 1996), (Ferrell & Keig, 2013). Respondents are also a key player in marketing research and ethics and have had their conduct examined that has risen concerns. A top concern is respondent misconduct is providing false information when marketing researchers are gathering data (Aggarwal et. al., 2011). Another important consideration with false information is when a respondent refuses to participate in the surveys that they were provided, this decision skews the data results and provides marketing researchers with inaccurate information in making decisions.
SecondMarketers have an important position in healthcare where they are needed to promote products that will be beneficial to patients. However, in order to promote a product, you have to verify that it works. This is where data collections come in and provides pertinent information regarding the pros and cons of a product. There are many ways to gather data. The different ways can be surveys, observations, or interviews. Observations and interviews can become overwhelming because they take up an ample amount of time. Also, it is hard to do those types of research with a large group of participants. Surveys are convenient and can be done with a wide variety of people. Well-designed surveys are user-friendly; include clear, simple instructions; and require no technical or even Internet proficiency from respondents (Thomas, 2015). Ethical considerations while doing any type of research has to brought into consideration. One ethical consideration for a survey is to provide basic information regarding the survey and who it is for. For example, provide the organization name and a brief summary for the reasoning behind the survey. Another consideration is have consent. This may be the most important one because you cannot take information for participants without their knowledge. Especially if it related to their health. Lastly, collecting data (i.e. through surveys) is often done under the assumption that information provided is confidential and the findings will be anonymous. You should let participants know when you will have to break confidentiality (e.g. in the case of harm to themselves or someone else) and whether results will be anonymous or not (Ethical Considerations in Data Collection).I just need you to make a comments on each one 3 for lines question, suggestions anything…..
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