Assess the opportunities and threats facing the company, and determine the relative attractiveness of the industry as a whole.

For purposes of the Module 3 SLP, you are a Strategic Management consultant. Your client is a major competitor in one of the following industries: 1.Amusement Parks in the U.S. 2.Golf Centers and Country Clubs in the U.S. 3.Concert and Event Promotion in the U.S. 4.Jewelry Stores in the U.S. 5.Nursery and Garden Stores in the U.S. 6.Department Stores in the U.S. 7.Womens Clothing Stores in the U.S. 8.Furniture Stores in the U.S. 9.New Car Dealers in the U.S. 10. Fast Food Restaurants in the U.S. Your client has an extensive number of strengths (indeed, these are SCAs): A solid image, the top market share in the industry, excellent cash flow, and a very low long-term debt to equity ratio. Because your clients company is renowned in the industry (which you have selected from the list above), the organization has also managed to attract and retain the most talented people working in the industry. Finally, the companys approach to marketing is second to none. While your client is clearly aware of its internal strengths, the organization is still unclear relative to whether the company should pursue a Grow (a more aggressive) strategy, or a Hold (a more passive) strategy. Your client has engaged you to do some research on the industry (use IBISWorld and other current publications in the library). In IBIS, be sure to review the sections: Industry Questions and Industry Issues in addition to other key information and industry data. Then using the GE/McKinsey Matrix, decide whether your client should pursue a Grow or a Hold strategy. Because you already know that your clients business strength is strong, your task is to determine the attractiveness of the industry/market. After performing some research on the clients industry using IBISWorld, write a 2-3 page memorandum to your client in which you discuss the key threats and opportunities in the industrys operating environment. Next, dependent on the attractiveness of the industry/ market, advise your client as to whether the company should pursue a Hold or Grow strategy. Finally, use the Model of Grand Strategy Clusters to recommend a grand strategy that your client should pursue. Be sure to justify your choice.

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