critically evaluate the main marketing activities of the brand when offering one of their products in a local market and an international market.
FYI I have the Boa Technology case brief when a writer is found. 4 pages of written study and case brief also includes and extra in this case a spreadsheet with financial or quantitative analysis of the case . Include the following section headings: 1. Problem Statement (~2-3 sentences). Provide a brief statement of the key problem in the case. Be sure to focus on a problem, not a symptom. Be sure to focus on one problem even if the case has more than one. All of your subsequent analysis should be directly related to this one problem. 2. Situation Analysis (usually .5 1 page). . Situation analysis should include assessment of the 4 Cs (customers, competition, company, and context). Focus on those factors most relevant to the problem statement. 3. Alternatives. Briefly discuss at least 2 unchosen alternative solutions that you considered for addressing the problem. Each alternative should have three subsections a) an overview of the option, b) a listing of pros/cons, and c) a summary that utilizes the Toulmin persuasive argument structure: Claim: A belief or claim, not a fact Data: Evidence supporting the claim. Fact based. What are your reasons? Often starts with because Warrant: Connects (bridges) the data and the claim. It shows why the data supports the claim. Often starts with given Rebuttal: Addresses potential (anticipated) objections to the claim. May start with unless 4. Recommendation. This section should follow the same format as each Alternative except that the detail in each section should be greater (a little longer overview, more pros/cons, and a longer summary). The summary might be fodder for ideas to be fleshed out in the implementation plan. (Logically, the rebuttal ideas from your unchosen alternatives should be addressed here.) 5. Implementation Plan. Outlines a specific plan for implementing your recommendation. The implementation should be practical, consider the costs and benefits, and include a specific time frame. These are essential elements and sometimes require making some assumptions. Make the assumptions necessary to put forth your plan. The implementation plan may also outline specific tactics to address weaknesses (or cons identified in your alternatives). 6. Extras. This section should include supporting analysis or tools to make clear other sections of the brief. The section is an excellent opportunity for you to show how other concepts and tools you have learned in the MBA program aid in making this decision. For example, a SWOT, Porters Five Forces analysis, calculation of return on investment, or a pro forma income statement may be useful. Alternatively, you may create a diagram that facilitates understanding the analysis or how elements of the implementation plan fit together. You might apply other tools you have learned from work, reading, or other relevant experiences as well. The key is to choose a tool that is most relevant to this decision. IMPORTANT: At least one of your Extras must be a spreadsheet. EVERY case brief must include your own financial or quantitative analysis, which you should embed into your case brief. Many of our cases will present obvious analysis opportunities while others will require that you make some assumptions. Included analytics should add value to the discussion, rather than simply adding a graphic. Never simply copy a chart or data from the case. Always manipulate the given data to offer new insight into the problem in the case. Other considerations: Template: Use the Case Brief Template posted in Canvas! Format: Limit your brief to four pages of text, single-spaced and double spaced between paragraphs Extras: Include up to two additional pages of extras in the form of graphs, spreadsheets, figures, exhibits, etc. Logic: Provide a fact-based rationale for your recommendations and implementation plan Clarity: Make sure the case brief is easy to understand Readability: Leverage bullets, graphics, sub-headings, etc. to make the write-up easy to follow Errors: Proofread your work (as you would any work you submit to a manager) and ensure that exhibits are self-explanatory
Lynn Nottage’s Sweat addresses the economic downturn of the early 2000’s through the eyes of steelworkers in Reading, Pennsylvania. In order to research this play, Nottage spent two years interviewing steelworkers in Reading, and the characters she created out of this experience are complex, with no one being presented as all good or all bad. The play has been praised for these characterizations, and recently won the Pulitzer Prize for Drama.For this paper, I want you to analyze the play and its characters both aesthetically and ethically. Aesthetically, I will be asking you to compare this play to the criteria your book establishes for a work of Realism. Please note that I am not talking about the very general way that we use the word in our everyday life, but about the standards of a specific artistic outlook. Ethically, I am asking you to apply the Moral Foundations theory we discussed in class to at least two of the characters in the play.To keep everyone on the same page for this assignment (and to streamline grading), I offer a format below for how I would like you to structure your essay. Keep in mind that you are still responsible for writing a cohesive paper that someone could read without knowing what I am asking and still understand it as a coherent whole. In other words, do not turn in a series of disjointed paragraphs that answer each of these prompts in order, but don’t really “go together.”
First paragraph: The purpose of analysis is not to judge a play as good or bad, but to understand it. Focus instead on the author’s “aesthetic intent,” as your book describes. What do you think the playwright hoped to achieve by combining this issue with this style? Within this paragraph–preferably at the beginning or the end–you will need to introduce your thesis statement for the paper as a whole.
Second paragraph: How is this play a contemporary example of Realism? Use the criteria for Realism established in your textbook to frame your answer. (Be aware that if you draw on other unsourced definitions of realism, you will lose significant points). Relate those criteria to how Nottage created this play.
Third and Fourth Paragraphs: I want you to take two characters from the play and analyze their motivations from an ethical point of view. What moral foundations influence their actions? How do they present their point of view to one another when they disagree? That is, do they appeal to loyalty, to fairness, to the harm principle, etc.? Where do you see their stated ethical commitments at odds with their actions?
I suggest that for this portion of the paper, you focus one paragraph each around the characters you are analyzing. You should be drawing directly on quotations and specific examples from the play. Because this play is a course text, you do not need a Works Cited list; however, when you quote from the play itself, you should include a page number in parentheses at the end of the quotation.
Fifth Paragraph: This paragraph is your conclusion. You should focus it on the questions you have raised throughout the paper and how they support or complicate your thesis. A productive avenue here might be to consider whether or not you think Nottage’s play is successful in achieving her aesthetic intent. Remember that this is still not a judgment of whether the play is “good” or “bad,” but is instead an opportunity to analyze your own response to the play as a reader and to assess to what degree that matches Nottage’s intent.Your paper must be a minimum of 1000 words.
Write an essay on How to make school more interesting?
Diagnosis of Diabetic Retinopathy Using Convolutional Neural Networks by Using Fundus Imagesan. Describe.
how does Shakespeare present Iago in act 2 scene 3
How ought we (as epistemologists) to respond to these arguments? Where does this leave the project of epistemology?
Write a 5 page (1400-1500 word) essay answering the above questions as carefully and honestly as you can, drawing on the conceptual frameworks provided by the readings we have studied so far. Submit it through OWL by 11:55 PM on October 31st.
The task
We have read two philosophers who present skeptical claims so far (Sextus and Descartes though Descartes is not a skeptic, he uses important skeptical claims and arguments to pursue his own foundationalist project.) We will read one more philosopher who makes important skeptical claims before the paper is due (Hume). These are all fair game for the paper.
When I ask for the most well-supported and significant skeptical claim what I have in mind is that if we ask what skeptical claim do we most urgently need to respond to, the answer depends on two things. For a skeptical claim to be one that we should really worry about it has to be significant i.e. if it were true, that would matter. Skepticism about minor issues is not a big problem; the claim has to have large implications for what we think we know to demand a response. But it also has to be well-supported. A far-reaching skeptical claim does not need a response if there is no real reason to accept it. So I am asking you to assess which claim made by one of these philosophers most needs a response i.e. which claim has the most powerful combination of significance and supporting arguments.
To do this, you need to identify the core skeptical claims made by all three philosophers, and compare them at least briefly, showing why your choice is the right one.
Then you need to clearly state the claim you are choosing, and explore its implications (i.e. what conclusions would follow from it? What would it mean for our knowledge prospects, and for what we now think we know?). You also need to summarize the main arguments that support it and make it a serious problem. And finally, you need to say something about how you think we (as epistemologists) should respond to those arguments. Do you see counter-arguments we can use? Are other reasons we can give less weight to the skeptical arguments? Do we just have to accept the skeptical conclusions? If so, is this so bad, or can we take a more positive attitude to our ignorance, as Sextus does? Here you are presenting your own thinking and reasoning, but make sure you do this by carefully presenting arguments, not just stating opinions.
Some General Advice on Paper-Writing
The paper must make a claim. The claim may be simple or complex, but it must be well-defined and clear. What is your take-home message?
It must defend that claim. This means providing arguments in support of the claim, and also raising and replying to obvious or important objections.
It must treat the views of the thinkers under discussion fairly but critically. When you discuss the positions or arguments of other authors you must read and present them charitably try to understand why they say what they do, even if you disagree. On the other hand, it is also important to examine these positions and arguments carefully for errors in reasoning, undefended assumptions, or unexamined implications.Sources: You should draw on class readings and your class notes; you may also consult any of the resources that Crumley cites in his chapter, but this is NOT required. Please do not use any other sources for this paper unless you consult me first.
Citations: Make sure to use a standard format for your citations and references. I recommend the Chicago Manual of Style, which you can consult on the internet.
Quotations: Brief quotations can be very useful means of supporting your claims about the views or arguments of the writers you are discussing. Long quotations are usually not needed, unless you are doing a very close analysis of a particular piece of argumentation.
Style: Aim for economy, clarity and strength.
Economy: Say what you mean as briefly as possible, omitting flowery language and padding that doesnt contribute to your argument.
Clarity: Say what you mean in a way that the reader can readily understand. Spell your ideas out explicitly, using the simplest words and sentence structures that will do the job.
Strength: Make the boldest claims you can support. Make your argumentative structure tight enough that the reader is, as much as is possible, forced to agree with you.Writing short papers:
Writing a really effective short paper is difficult. Being able to do it is invaluable, though, so its worth learning how. The best way to go about it is to write a draft significantly longer than the final papers length, and then prune unmercifully, leaving only the bits that you cant do without.
Note on the use of the first person in philosophical writing:
You may have been trained to avoid the use of the first person (I) in formal writing. In scientific writing in particular there is a convention that seeks to eliminate the subjective viewpoint of the first person. Philosophical writing is different on this point. It permits judicious use of the first person in the interests of clarity and honesty. Use it sparingly but do not avoid it artificially.
Valuable writing tip!
When you have completed a draft of the paper, read it through out loud as if you were reading to an audience (even better, actually read it to someone.) This will make unclear bits, grammatical errors, and infelicities stand out in a way unobtainable by any other means I know
Creating a Marketing Plan
In this assignment you will outline a marketing plan for your health promotion program that includes the following elements: (1) the four Ps (product, place, promotion, price) in table format; (2) your recruitment plan of how you will reach your priority population; and (3) the motivational factors of your priority population.For part 1, the four Ps, which will be provided in a table, you will single space this portion of the assignment with appropriate headings. Parts 2 (recruitment plan) and 3 (the motivational factors of your priority population, will be written in narrative format (such as a traditional paper) and should be double-spaced.This assignment should conform to APA format. You do not need an abstract, but you should include a title page, running header, page numbers, and a references page at the end of the assignment. Further, you must use in-text citations in your work to allow the reader to know what ideas you are including from the literature.
In an interview with Yolen, the interviewer said, “Portions of Briar Rose containing homosexual content are one of the reasons it’s on the banned books lists.” Yolen replied, “The homosexual content is slight compared to ‘homosexual’ books. That is, there are no real sex scenes, and one bedroom scene that is really about politics, not sex. But I did not make up the pink triangle camps. Briar Rose deals pretty directly in one section with the infamous ‘Pink Triangle camps’ in which the Nazis’ incarcerated known or suspected homosexuals. In fact the “Prince” character is a gay man . . . . Because there is a homosexual character in the book, the novel has been banned in some places, and actually burned in Kansas City on the steps of the Board of Education by a right-wing religious group. I do not believe they read the book.” (Given that the Nazis burned books, the Kansas group’s actions are pretty ironic.) Your discussion of Josef’s importance in the novel could also involve a discussion of book censorship. Remember that a thesis statement asserts a debatable point–it doesn’t merely state a fact or factoid.
This essay must be a minimum of 1,000 words. There is no maximum limit on words or sources. See the Grading Rubric for information on how your essay will be evaluated.The essay must be in MLA format, with in-text citations and a works cited page. All sources must be on the works cited page, including the novel itself. You don’t need in-text citations for summaries or paraphrases from works of fiction. All you need in the citations for direct quotations from the novel are the page numbers since it is a given that Yolen is the author. I want you to base this essay on your own ideas and interpretations, but be sure to cite any outside sources if you use them and include them on your works cited page.Be sure to use reputable information sources, and use scholarly sources if you cite experts.You must submit this essay to Turnitin before you submit it for grading. Do so enough in advance that you can catch and fix any potential plagiarism or attribution problems.Be sure to refer to specific passages in the novel. You need to demonstrate that you have read, thought about, and understood Briar Rose. Don’t assume that a few quotations here and there will suffice. Integrate discussion of the novel into the points that you make. As the Basic Paper Guidelines state, “Always keep your imagined audience in mind. Dont imagine only your instructor or classmates; imagine the general public. Dont assume that your audience is familiar with all of your examples or sources. When writing about a source, do not assume that everyone has read it. Ask yourself what your readers will need to know to understand the points that you are making. When we write something, we know what we mean to say. Therefore, it seems clear to us when we read it overafter all, weve just digested our own source material. But the people we should be imagining havent read everything that we have.”When you refer to passages in the novel and use quotations from the novel, be sure to give context. Your imagined audience is a diverse group of people, most of whom have probably never read the novel. Your essay must be clear to them. You need to introduce the characters to your audience and give everything you write enough detail to make it understandable. Some of the general audience may also not know much about the Holocaust. Tell your readers what they would need to know to understand the arguments that you are making. Every semester I get a few essays that have only vague, and often random seeming, quotations and references to events in the novel, with most of the rest of the essay not drawing upon the novel at all. These give the impression of students who haven’t read the book but feel that by reading the cover notes, the study questions, and bits and pieces in the book, they can fake it. These essays simply aren’t any good, and the grades they earn reflect that. Inspiration for the novel:In an interview, Jane Yolen was asked, What inspired you to write the story as a novel/fairy tale about the Holocaust? She replied,I had thought about doing a book on the Holocaust for a long time, but quite frankly the idea overwhelmed me. Finally one of my editors, who was a rabbi’s wife, persuaded me the time had come to confront the task. Writers and storytellers are the memory of a civilization, and we who are alive now really must not forget what happened in that awful time or else we may be doomed to repeat it.I ended up writing a young adult novel called The Devil’s Arithmetic (another Holocaust novel). The research and writing of The Devil’s Arithmetic took me several years. When I was done, I swore to myself I would never write another book on the Holocaust because it was such an emotionally difficult task.However, I did!The idea for an adult novel on the subject [of] “Briar Rose” had come to me when I was watching the documentary Shoah, in which the concentration camp Chelmno was describeda camp in a castle. Castle, barbed wire, and the gassing of innocent folk. It suggested the fairy tale “Sleeping Beauty” in a horrible way. Yet I did not want to get into that awful world once again. It took another editor to persuade me this book needed to be written.http://www.underdown.org/yolen.htm
Helpful Hints and Reminders:Briar Rose is a novel. Don’t refer to it as a “story.” “Short story” is the technical term for a short work of fiction. A novel is a book-length work of fiction. (Anything too short to be a novel and too long to be called a short story is categorized as a “novella.”)Write about the ongoing events in a work of fiction in present tense. Write about historical events in past tense.Use an author’s entire name the first time you mention him or her, and simply use the last name after that. Do not refer to authors by their first names. Do not add titles like “Mrs.” or “Mr.” in front of people’s surnames.Introduce expert sources, but don’t introduce them by naming the titles of their articles or books in the body of a paper. That information is on the Works Cited page and it does not tell your audience why these people are experts whose assertions can be trusted. Tell you readers what an expert’s credentials and areas of expertise are.Discussion of Briar Rose must be an important part of your essay, no matter which of the topics you choose. Don’t just make a couple of passing references and spent the rest of the time talking about current or other historical events. Demonstrate that you have read and understood the novel.Always keep your imagined audience in mind. Dont imagine only your instructor or classmates; imagine the general public. Think of a diverse group of people with different experiences and valuesmost of whom probably have never read Briar Rose. Not all of them may even be familiar with the motifs of the classic “Sleeping Beauty.” Dont assume that your audience is familiar with all of your examples or sources. When writing about a source, do not assume that everyone has read it. Ask yourself what your readers will need to know to understand the points that you are making. When we write something, we know what we mean to say. Therefore, it seems clear to us when we read it overafter all, weve just digested our own source material. But the people we should be imagining havent read everything that we have. Don’t simply start talking about Gemma, Becca, Josef, the Avenger, and others as if your readers have any idea of what you are talking about. Don’t say things like “In chapter 9 . . . .” This means nothing to the general audience. Explain. Identify. Give context. Don’t assume your readers know what Chelmno is, and remember–it was not typical camp–victims didn’t “live” there. And give all of your quotations context, as well.Don’t refer to yourself, your experiences, or your feelings. Don’t use first person singular (I, me) unless you are quoting someone.Don’t use second person (you, your). Use first person plural (we, us, our) or third person (they, them, their) instead.Try to come up with an interesting title, not simply Essay Two or Briar Rose Essay. Keep a general audience in mind. Have an informative title.Avoid “empty adjectives.” These are words like “interesting,” great,” “wonderful,” “good,” “brilliant,” “entertaining,” “amazing,” and so on. All these words mean different things to different people. What is wonderful to you could be boring or even awful to someone else. Use concrete adjectives–words that have specific meanings, no matter who the reader is. Adjectives like “controversial,” for example, are specific–“controversial” means that something has caused controversy. It is a concrete term–it refers to something factual that can be verified.Avoid informal language and slang. Avoid terms like “kids,” “moms,” dads,” and so on–even if some of your sources use them. We all know how to be informal–being formal (without being pompous) in writing is a skill most students need to develop for this and future classes–and even for the workplace, depending on the profession. Don’t use the abbreviation “etc.”Avoid exclusionary language like “mankind.” Use “people,” “society,” “human beings”, and so on. Don’t refer to all people as “he” or “him.”Avoid slashes in academic and other formal writing. For example, don’t write “and/or”; use either “and” or “or,” as appropriate.
2 (15 pts) Describe the nine major causes of obesity discussed in class and what can be done to minimize the effect of these factors on a person’s overall weight? According to the Lecture, what is the leading cause of obesity and why is it so problematic? What are the most vulnerable times in a person’s life to develop obesity? How does the number of fat cells vs. size of those fat cells contribute to a person’s risk of obesity?3. (15 pts) Describe in-depth the four possible outcomes of Eriksons adolescent struggle for Identity Development. Please include a detailed discussion of the positive or negative outcomes and effect of these alternatives on: 1) ego strength, 2) relationship formation, and 3) overall satisfaction with one’s lifestyle. Next, please discuss the possibility of personal change and the effect of major life challenges upon the choice of each alternative.4. (10 pts) Describe in depth, the views of the Biological, Cognitive/Behavioral and Shelley (1985) models on the origins of sexual preference discussed in lecture.