FYI I have the Boa Technology case brief when a writer is found. 4 pages of written study and case brief also includes and extra in this case a spreadsheet with financial or quantitative analysis of the case . Include the following section headings: 1. Problem Statement (~2-3 sentences). Provide a brief statement of the key problem in the case. Be sure to focus on a problem, not a symptom. Be sure to focus on one problem even if the case has more than one. All of your subsequent analysis should be directly related to this one problem. 2. Situation Analysis (usually .5 1 page). . Situation analysis should include assessment of the 4 Cs (customers, competition, company, and context). Focus on those factors most relevant to the problem statement. 3. Alternatives. Briefly discuss at least 2 unchosen alternative solutions that you considered for addressing the problem. Each alternative should have three subsections a) an overview of the option, b) a listing of pros/cons, and c) a summary that utilizes the Toulmin persuasive argument structure: Claim: A belief or claim, not a fact Data: Evidence supporting the claim. Fact based. What are your reasons? Often starts with because Warrant: Connects (bridges) the data and the claim. It shows why the data supports the claim. Often starts with given Rebuttal: Addresses potential (anticipated) objections to the claim. May start with unless 4. Recommendation. This section should follow the same format as each Alternative except that the detail in each section should be greater (a little longer overview, more pros/cons, and a longer summary). The summary might be fodder for ideas to be fleshed out in the implementation plan. (Logically, the rebuttal ideas from your unchosen alternatives should be addressed here.) 5. Implementation Plan. Outlines a specific plan for implementing your recommendation. The implementation should be practical, consider the costs and benefits, and include a specific time frame. These are essential elements and sometimes require making some assumptions. Make the assumptions necessary to put forth your plan. The implementation plan may also outline specific tactics to address weaknesses (or cons identified in your alternatives). 6. Extras. This section should include supporting analysis or tools to make clear other sections of the brief. The section is an excellent opportunity for you to show how other concepts and tools you have learned in the MBA program aid in making this decision. For example, a SWOT, Porters Five Forces analysis, calculation of return on investment, or a pro forma income statement may be useful. Alternatively, you may create a diagram that facilitates understanding the analysis or how elements of the implementation plan fit together. You might apply other tools you have learned from work, reading, or other relevant experiences as well. The key is to choose a tool that is most relevant to this decision. IMPORTANT: At least one of your Extras must be a spreadsheet. EVERY case brief must include your own financial or quantitative analysis, which you should embed into your case brief. Many of our cases will present obvious analysis opportunities while others will require that you make some assumptions. Included analytics should add value to the discussion, rather than simply adding a graphic. Never simply copy a chart or data from the case. Always manipulate the given data to offer new insight into the problem in the case. Other considerations: Template: Use the Case Brief Template posted in Canvas! Format: Limit your brief to four pages of text, single-spaced and double spaced between paragraphs Extras: Include up to two additional pages of extras in the form of graphs, spreadsheets, figures, exhibits, etc. Logic: Provide a fact-based rationale for your recommendations and implementation plan Clarity: Make sure the case brief is easy to understand Readability: Leverage bullets, graphics, sub-headings, etc. to make the write-up easy to follow Errors: Proofread your work (as you would any work you submit to a manager) and ensure that exhibits are self-explanatory
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