This is assignment, you will be writing paper on how to designing a search engine optimization strategy for the company AECOM. (The company AECOM is located in los Angeles but its also global its a big engineering and construction firm please Google it to learn more about it). Please read attachment 1 (SEO as a Profession and an Art) for the step-by-step guide as type of template on how to write and work though each step of the paper and on the six straightforward steps questions below. The paper needs to contain the following straightforward steps: 1. Define your Web presence 2. Select targeted keywords 3. Chart your progress for proof that your work works 4. Make sure that your keywords appear in your META tags 5. Edit the content on your homepage 6. Use anchor text in a press release Note that the paper is intended to teach the fundamentals of SEO in order to get a campaign up and running as efficiently as possible. Therefore, the document needs to ends with some additional information on how to implement a news distribution strategy into your SEO campaign and why you should avoid using black hat SEO techniques. It is also important to note that your search engine optimization campaign youre your writing should reflect the company (AECOM) face to face sales operations and their interactions with the public in the real world. For example, a link to a press release about a conference that AECOM participated in and that is posted to their website should appear in your search engine results. To summarize, the SEO should not be looked at as an individual and isolated marketing technique. It should rather be seen as an extension of both your online presence and your marketing endeavors in the physical world
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