As mentioned, this artifact may be a traditional speech or a more broadly defined set of messages that can also be described and understood rhetorically. Remember, as a critic, you are defining rhetoric as a broader perspective interested in the ways in which people influence each other through symbols. Following Campbells elements of descriptive analysis as outlined in chapter two of your text, analyze this rhetorical artifact from each of the seven perspectives described: purpose, audience, persona, tone, evidence, structure, and strategies. Remember, each element need not be given equal weight, i.e., you may only briefly touch on evidence while giving more extensive coverage to the tone of the piece and/or the strategies used by the rhetor. In writing your descriptive analysis, you should use the general format as outlined in your text (see Campbells analysis of Lincolns Gettysburg Address and Martin Luther King Jrs April 1968 speech). Use Campbells critical equation and the examples as a guide to get you started, but each analysis will obviously be different depending on the artifact you are analyzing.
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