How the assessment relates to the learning outcomes Your essay should demonstrate the following (in line with the modules learning outcomes): Knowledge of public relations approaches to the construction of a media marketing campaign; Understanding of key debates in the advanced study of media and public relations; Knowledge and understanding of the methodologies and approaches used in the advanced study of the media and public relations; Knowledge and understanding of the institutional and industrial contexts of media organisations and their marketing strategies; Critical independence and originality in written work; Clarity and good communication skills; Ability to communicate advanced ideas.
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