Compare and contrast the two companies’ online PR presence and activities, and state your opinion regarding their effectiveness.

1- Select two UAE-based government or private companies. They should be comparable/competitive in providing services or producing commodities (e.g. Dubai Municipality/Sharjah Municipality; Flydubai/Airarabia; Al-Futtaim/Al-Habtour; Al-Ain/Masafi);

2- Each organization/company should be well-known and have many employees and consumers.

3- Examine each organization/company’s website and analyze its content highlighting its strength and weakness.

4- Your critical appraisal should focus on:

A- Media relations, particularly their presence and major activities on social media;

B- Consumer relations; and

C- Community relations.

5- Compare and contrast the two companies’ online PR presence and activities, and state your opinion regarding their effectiveness.

6- Your paper should not be less than 9 pages long (including a printout of the homepages of the two companies); and should be well-thought and well-written.

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