Examine the business challenges facing RPZ Marketing, and select one problem that is of particular interest to you. Define the purpose of your research by articulating a clear statement of the problem to be solved. Explain why solving this problem is important to the business. Based on the way in which you have stated the problem, conduct research in business-related journals to explore current thinking on how that type of challenge can best be addressed.
Write a paper in which you:
Define the problem.
Explain why this problem is important to the business.
Describe the benefits of solving the problem.
Synthesize what you have learned from your reading on the topic, summarizing each of these aspects:
Alternative solutions to the problem that you have found in the literature.
Pros and cons of each solution or approach for RPZ.
The decision you would make for RPZ (which solution or approach).
The reasons for your decision.
Structure your paper according the following outline:
Statement of problem or goal for RPZ.
Importance of problem or goal to RPZ.
Solutions or approaches from your research.
Evaluation of solutions or approaches for RPZ.
Decision and justification.
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