Comprehensive International Marketing Plan Product Your final Portfolio Project for this class will be to create a comprehensive marketing plan for a company and product of your choosing, in a country of your choosing (selected in Week 1). This should be a new product in a hypothetical company (not an existing company). You have created marketing plans before, but this plan will vary depending on the international strategies and concepts you have learned throughout this course. Use the marketing plan offered in Part 6, Section IV: Preliminary Marketing Plan in the course textbook, International Marketing, as a guide. Another resource you may use throughout the course is the Country Notebook, which is also found in Part 6 of International Marketing. Although you will not be responsible for constructing and submitting your own country notebook, research and take notes as if you were. The more research you can do on your country and your product, the better equipped you will be for this final project. Your final paper and plan must include the following components (consider using them as headers in the paper): Company and Product Describe company and product/services offered Objectives and goals Overview of Country Details about country Situation Analysis PEST analysis SWOT analysis Competitive and Industry Analysis Marketing Strategies (this area should be extensive) Product Price Place Promotion Measurement and Control Ethical Considerations Implementation and Recommendations Your international marketing plan should be a professional Word document, 10-12 pages in length (not including the title and references pages). You must cite five to seven sources to support your plan, and you must document them correctly using APA formatting, per the CSU-Global Guide to Writing and APA (Links to an external site.)Links to an external site.. The CSU-Global Library is a good place to find credible sources.
Hide
Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]