Social media has impacted our lives in many ways; it is an important communication tool that people use to connect with other people or organizations. Consumers use social media to share their experiences, reviews, advice, warnings, tips and any other information that may be appealing to their connections or “friends”. This shared information can often be a helpful source which may influence consumers’ decision-making. Based on what you’ve learned, how does social media influence a consumer’s attitude towards a brand or advertisements? Has social media affected your purchasing decisions or opinion of a brand? In this weeks blog post, discuss two to three (2-3) methods in which a business could use LinkedIn to influence consumer behavior. (Hint: See Chapter 8 in the textbook for more details). Your blog entry should be approximately two to three (2) paragraphs in length. Imagine you are a consultant hired to convert a manual accounting system to an automated system. Suggest the key advantages and disadvantages of automating a manual accounting system. Identify the most important step in the conversion process. Provide a rationale for your response.
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