The purpose of the development plan and proposal is to ensure that you have thoroughly thought through your idea. Consider carefully the feasibility and functionality of the app and these should be directly linked to your ability to deliver. It is up to you what include in your app development plan but you should use the information provided as well as information from lectures and your own research as your reference for the assignment. The plan is a selling document, it is customer facing – so be sure to explain your process, and link features or content to actual tangible benefits wherever you can. Make your document as persuasive and professional as possible, you may consider using visuals, tables, diagrams and charts if you feel these help your document. Any appendix is not included in the word count. You may format the document as you like, you may change section headings (1-4 below), so long as these clearly and obviously reflect the below. Sections to include / points to consider: 1 An introduction to Apps for the client (30% of available marks) What are Apps? Why are they useful within a Digital Marketing context? What problem is your app trying to solve / what opportunities does it open up? Can you suggest a methodology (technical and a plan on how to run the project) 2 What are you suggesting as content & functionality? (50% of available marks) What are the main pages or sections and why are you suggesting these? 3 Who is your audience? (10% of available marks) How will you reach them? How do you recommend the app be promoted? 4 Summary and conclusion (10% of available marks) Optional Appendix for your sales team to help furnish them with understanding. Wireframes of all or part of the App to help Amy digest your ideas screen shots are acceptable. Include academic references where you have used them APA 6th convention style of referencing. (Does not count as part of word count).
Hide
Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]