Create the appropriate management measures that will help the company evaluate the expected results or show the unexpected performance deficiencies that will need corrective action.

Implementation: Demonstrate how your implementation phase will be monitored with the selected controls that are expected to ensure the plans success. Marketing Organization: Finally, demonstrate how you have organized your firms marketing organization (by function, geographic location, product, customer) to reach the set marketing goals. Show how the rest of the companys departments also participate in the planning phase. Ensure that you identify each section with a heading in your assignment. You should reference at least three sources to support this section of your marketing plan. Your sources should be from the CSU Online Library, but you may also include outside sources as well. All sources used, including the textbook, must be referenced and follow APA formatting, and quoted or paraphrased material must have accompanying in-text citations.
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