Introduction Topic adequately introduced and definitions clarified (i.e. what is innovation). Discussion of the differences and similarities between the two linear models of innovation (i.e. technology push and market pull). Quality of literature utilised? Example(s) used to illustrate the models? Limitations of models highlighted? Comparing and Contrasting between the two models? Quality of Conclusions Drawn Structure and Organisation of Essay; Argument Quality: Referencing Quality (e.g., journal articles from ABS list utilised) and Formatting
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