You are an airline Industry analyst working for PricewaterhouseCoopers (PWC) in their European offices and have been asked to prepare the following report: 2. Undertake a comparative analysis of Ryanair in the sector using appropriate strategic concepts & tools. (Approx. 800 words) 3. Summarise the industry and company specific issues Ryanair face from late 2018 onwards and briefly discuss the prospects for future shareholder growth. Do not make any company recommendations. (Approx. 600 words) – PowerPoint report format (not Word). Previous student samples on Blackboard – 2000 words +/- 10% and excluding executive summary, contents & appendices – Diagrams & tables are desirable as the report should combine written & visual elements. Within reason these would not be included in the word count – Harvard style referencing system
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