Assignment Brief In preparation for this assessment, you are required to read the following article: Harvard Business Review 2015, HBR tools: SWOT analysis, Harvard Business School Publishing, viewed 7 September 2018, https://119.226.62.30:8081/gurukul/02_HBR_Tools_SWOT_Guide.pdf. Your task is to undertake a strategic planning exercise for your own organisation, or for an organisation with which you are familiar. For this assignment, you are required to conduct a detailed assessment of various components of the strategic management process and suggest which business strategy you believe will be the most appropriate for your chosen organisation and explain why. Procedure 1. Clearly describe the chosen organisation and industry. 2. Analyse the organisations internal environment using SWOT analysis. The scholarship article HBR tools: SWOT analysis not only provides a good overview of all the four categories (i.e Strengths, Weaknesses, Opportunities and Threats) included in SWOT; it also clearly demonstrates (by using the relevant examples), how managers can utilise this tool effectively to develop a good strategic plan for their organisations. 3. Analyse the organisations external environment using PESTEL analysis. 4. Critically examine the existing strategic objectives of your chosen organisation, discuss their appropriateness and suggest improvements where necessary. (In case your selected organisation doesnt have any strategic objectives at present, develop at least two new strategic objectives for the organisation and discuss their appropriateness.) 5. Recommend which of the five generic strategies will be most appropriate for your chosen organisation and provide strong justification for your recommended choice. 7. Provide an overall conclusion and recommendations. Assignment requirements Your major assignment will be marked according to the criteria outlined in the assessment grading criteria In terms of structure, presentation and style you are normally required to use: o AIB standard report format o AIB preferred Microsoft Word settings o author-date style referencing (which includes in-text citations plus a reference list). o These requirements are detailed in the AIB Style Guide. Reference lists for AIB assignments normally contain the following number of relevant references from different sources: 612 (for MBA assignments). All references must be from credible sources such as books, industry-related journals, magazines, company documents and recent academic articles. Your grade will be adversely affected if your assignment contains no/poor citations and/or reference list
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