n an effort to create the most short term as well as long term value from this course, write an ideation paper concerning how the Scott’s ideas and tactics may be effectively utilized by your organization. Each paper should be between 275 to 400 words and should adequately outline ideas and their benefits to the organization. This is more of a brainstorming project, so please do not worry about costs or implementation. Integrating quotes from the texts is extremely important.The goal of this assignment is to help you understand some new rules of marketing and how they might be effectively used by the to create additional value for your organizations. Additionally, ideas generated through this exercise may serve as a significant resource in the future.
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