2. Critically evaluate the potential drivers, conditions, barriers and climate that influence innovation and creativity 4. Critically assess the impact of innovation and creativity and their diffusion in the success of organisations Introduction to innovation : Excellent introduction with description of the problem/challenge and the innovative solution with most important and meaningful facts, which are well summarised and paraphrased. Context of the report is well set and clearly outlined. Analysis of the potential internal and external drivers, conditions, and barriers that may influence the innovation : Excellent integration and practical application of theory/literature related to potential drivers, conditions and barriers that may influence the innovation. Excellent level of analysis and critical evaluation with clearly developing and thorough discussion. Analysis of the implication of the innovation and its potential diffusion: Excellent level of analysis and critical evaluation of the implication of the innovation on business and society and its potential diffusion with clearly developing and thorough discussion. Application of diffusion theory to the innovation is outstanding in its depth, breadth and interpretation. The breadth, depth and integration of findings/literature into the work is outstanding. Conclusions : Conclusions are clearly explained and are all supported by the findings. Recommendations are consistent with the interpretation of findings and conclusions Presentation and referencing: Excellent presentation and structure of the report with flowing sections. Fluent and articulate academic writing style. Excellent standard of proof reading with no or minor errors. Referencing clear, relevant and consistently accurate using the university Harvard system
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