Describe, critically assess and evaluate the principal methods of analysing company accounts as an outsider to the company.

Indicate the major shortcomings that are inherent in such processes and propose contemporary
analysis methods that will limit these shortcomings.
Illustrate your answer with worked examples of dynamic analysis for any two listed companies
This assignment is essentially a critical analysis/evaluation of methods of analysing corporate
financial statements. Traditional approaches, such as ratios, trend/horizontal, vertical comparisons
should be briefly described and techniques applied to the financial statements selected (2 from 6).
This should lead to preliminary conclusions on the financial performance and strength of the
companies. However, in additional to demonstrating knowledge and application of these
techniques, a critical analysis/evaluation of the technique is also required and this will significantly
increase the marks earned for this section. The evaluation is supported by reference to relevant
academic sources and other research findings. A brief summary of this section would be useful.
The assignment continues with brief descriptions of contemporary analysis methods. The likely
starting point is the use of Economic value added, but it is then for the writer to decide the breadth
and depth of methods described. Again, where appropriate, methods are applied to the companies
selected above, but it is the critical analysis that earns most of the marks.Please follow the sample provided.

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