Back up your answer with a discussion of your companys financial performance in comparison to your major competitors performance over the last 3-5 years, your performance trends across all three years, and a comparison of these trends to the trends in your competitors performance. Common measures of financial performance include return on assets, return on sales (or profit margin), return on equity, and earnings per share. 2) Detailed Assessment of Company Vision and Mission Identify and describe the firms vision and mission. Are they appropriate for the organization? Do they do an adequate job of informing stakeholders what the firm is, what businesses it intends to compete in, what it seeks to accomplish, and who it seeks to serve? Do they challenge the organization? Are they reflective of the firms values and aspirations?
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