2. Develop the companys pricing and distribution strategy. 3. Develop the integrated marketing communications plan most relevant for your product / service and audience. Develop your message strategy. Develop your media strategy. 4. Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience. 5. Develop your online and direct marketing plan most relevant for your product / service and audience. 6. Develop your social responsibility/cause related marketing plan most relevant for your product / service and audience. 7. Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other websites do not qualify as academic resources. Your assignment must follow these formatting requirements: Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the students name, the professors name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
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