The general assignment for the final paper is to take a non-scripted series concept that you have
created and discuss its development process, assess strategies involved, and weigh production
and distribution considerations. You will not be graded on the creative quality of your show
concept or its degree of originality. If you created an original concept for your mid-term paper,
you may use that one or you may create a new one for this final paper.
Instructions:
Begin your paper with a ‘logline’ describing your series in one or two sentences only. No
more than 2 or 3 lines of text. This should be as enticing and appealing as possible as if
written for pitch or promotional/advertising purposes.
Follow this by a short, one-paragraph description of the series that would be useful as
part of your development and pitching process. This should reflect the essential (and
most interesting) aspects of the series and should contain enough information to give, for
example, a network development executive a solid sense of the show. It’s ok if this
contains information redundant to what is in your logline.
Use the majority of your paper to discuss — as comprehensively as possible — the process
and strategy of program development, applied specifically to your series. Demonstrate
that you understand each part of the process, discuss the strategic decisions to be made (if
any), and state what your choice/plan would be and why.
Use (appx.) the final page to discuss the following marketing, casting and distribution issues, as
applied to your series:
Discuss the casting needs and processes for your show and include the choices and
strategies you would follow.
Briefly assess the potential for marketing and distribution opportunities for your series
outside of the revenue resulting strictly from viewership in its home country (e.g.
international sales of the series itself, licensing of the series format for production in
other countries, tie-ins with sponsors’ products or services). Comment on relevant risks,
concerns or problems.
Additional Information:
Length. When viewed in TurnItIn, the overall length of this paper must not exceed 5
pages, double spaced, typed (standard margins, 12-pt, TimesRoman, etc.).
Format. Include page numbers and a short header at the top of each page with your
name, the class and assignment, and the date.
References. If you reference sources other than the assigned course readings, cite them
simply (publication name and date) within your text. Do not use footnotes or a
bibliography. You are not required to use references. Do use good reasoning, informed
by your knowledge of the lecture and reading materials.
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