of assessment: The key to obtaining good data through a survey is to develop a good survey questionnaire. Whether you are conducting interviews or mailing out surveys, you will need to know how to design a good survey questionnaireScenario:You are working in the marketing department of a company that wants to release a new flavour of soft drink and you have been delegated the task of designing and constructing the marketing survey.PART A:
Construct this survey using www.surveymonkey.comPART B:
Have your fellow classmates complete your surveyPART C:
Analyse and evaluate the data you obtained from your survey and the survey questions you developed. Did the data assist in making a decision for the new soft drink flavour? How could the survey questions be improved? what question was the most critical? what form will your final product take on?
(approx. 825 words)
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