Please do the following steps:NO INTRODUCTION PARAGRAPH NEEDED1/ From 2013 till now, please find 2 most recent controversial “celebrity endorsements” (except the Pepsi and Kendall Jenner and 2015 Carls Jr Super Bowl).IMPORTANT: Please find examples that have sales data, impacts on reputation published2/ For each advertisement, please write 3 pages about:a/ How the sales of the company affected by the controversial advertisement (increased or decreased) – 2 sources at least
b/ How the reputation of the company was affected (improved or declined) – 2 sources at least
c/ Please compare the controversial advertisement with the recent Nike and Colin Kaepernick advertisement, what are their similarities and differences – 2 sources at least
(please do your own research on the Nike and Colin Kaepernick advertisement)
d/ You can add data tables or create tables of your own for the paper.
3/ So in total, we will need:a/ 6 pages in total
b/ At least 12 sources 9 (6 sources for each advertisement)
c/ All sources should be in APA format
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