I. Introduction
II. Statement of the problem
a. Name the immediate issues and define them in a way that calls for action-oriented answers.
b. Why is it a pricing, distribution, promotion or product problem?
What year or period is at issue?
Describe the nature and direction of the case.
III. Situation a. Identify facts related to the critical issues in the problem statement IV. Alternatives a. State alternatives and develop course of action that address the problem.
c. Problem statement serves as the basis of your pros and cons discussion and must be solved by the alternative.
d. Consider the utility that alternatives can deliver, risk vs. reward, and the role of competitors.
e. Analyze the financial data, include a minimum of 2 ratios and explain calculations that result in developed information about the case issues.
V. Recommendation a. Make a clear decision that is action oriented.
VI. Implementation a. The course is designed to develop your skills in making well-supported and reasoned decisions the quality of your reasoning is more important than reaching the perfect answer.
b. Financial data and the information derived from other quantitative analysis can add a great deal to a solid analysis. Analyze the numbers and thoroughly describe their implications.
c. All statements made with reference to the alternative must be justified.
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