Discuss your business/services CVP (Customer Value Proposition). Is your business/service offering better value than your competition? Is your business/service better in measurable monetary term? Is your business/service sustainable?

2. Identify your target customer and customer segments? Explore the demographics of your target customer [age, gender, income, location, nationality, profession, personality (are they risk takers, spontaneous, trendsetters, traditionalists, etc.?)].
3. Discuss channels of distribution.4. Discuss how you will maintain a relationship with your customers.
5. List the most important activities the company participates to get the job done.6. List the resources necessary to develop the business, create the product and services and deliver on the CVP
7. Discuss who will be you will be partnering with, suppliers, buyers, associates, logistic companies, and any other networks.8. Discuss your revenue stream. Ask yourself how much are customers willing to pay? How many customers do you need?
9. Discuss your cost structure. List some of your major costs.

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