Do an economic analysis of two giant competitor brands, Coke and Pepsi, in the context of them being rivals in the “Twenty-First Century” and use all the knowledge you have gathered over the last several weeks. Please do not make it a financial case.

It is to be an economics case study, utilizing the economic model of pure competition, monopolistic competition, oligopoly or monopoly. Use the most recent sources to make it more relevant. There is plenty of information out there including their home pages for starters. Please follow the same requirements as found in the first case (Week 3) and apply everything that you have learned in the class as long as it is relevant to the case. Policy: Use peer-reviewed journals or reputable articles from 2009 – present to support your writing. Follow APA format. Add in-text citations for all writing/ideas that come from your textbook or other sources. Every item in your reference list must be cited in your writing. Use examples for some of your thoughts to help provide strength and additional clarity.
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