The competitive value train tool provides eight steps that will help you analyze the creation and delivery of value. Using this tool, draw a competitive value train for a traditional business in a traditional category Sony Music, a traditional record label in the music industry. It has been around for many years and has evolved as the industry has been evolving. In particular, focus on Sonys value train for selling MP3s (even though it might be a declining business right now). As you do this you will see the different roles within this industry for Sony Music and have a chance to look at the value exchange between each of them: Originator, Producer, and Distributor. Include the following in your analysis: Sony Music iTunes music the biggest seller of MP3s as a retailer or store Music consumer Sonys recording artists Who are the symmetric and asymmetric competitors?
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